The identity is based around the concept of a central hub – a hive of knowledge and learning. The core symbol is made up of 4 interlocking layers to represent The PFCA’s 4 core pillars (Business, Lifestyle, Self and Training).

Additionally the negative space in these layers can be viewed as a set of pathways – practical routes to being a better coach.

PFCA Mono is a custom drawn monospace headline font that is used heavily throughout the branding. The typeface comes complete with both upper and lowercase characters, a full number set and glyphs.

The Functional Fitness Coach (FFC) course is the PFCA's flagship offering. The online syllabus is a comprehensive blend of scientific principles with expert coaching and communication skills.

The course is built on the LearnDash LMS and encompasses hours of video learning and written assessments, accompanied by a printed handbook and various other course materials.